5 August, 2022
Make a Splash With Your Marketing: How to Use Umbrellas
Most marketers are familiar with the concept of making your brand or product stand out from the crowd, but many companies make the mistake of being too flashy in their promotional efforts. While boldness can undoubtedly be an effective tool in marketing, if it’s taken too far, it can have the opposite effect of turning potential customers away from your business or brand.
When you want to make a splash with your marketing but don’t want to go overboard, here are four ways you can use umbrellas to spread the word about your business or product.
1. Colour
In marketing and advertising, colour can hugely impact how people respond to your message. Most of us are drawn immediately to bright colours and vivid images, but there’s still a right and wrong way to go about it. When using colour in your marketing campaign, stick with one or two bold shades.
Too many contrasting colours can make it hard for people to read or pay attention — especially when using umbrellas that might be viewed from afar. Likewise, don’t use too much text in your ad; rather than looking like an invitation, you’ll be scaring off potential clients. The goal is to create something eye-catching without being overbearing.
2. Style
Rainy days are perfect for relaxing and getting in some exercise. But you don’t have to run on asphalt and get wet to stay healthy. Instead, you can use umbrellas as a way of both staying dry while staying active.
You need to use umbrellas in marketing your business, event, or personal brand. You can achieve building your brand by building a community. This is the most obvious reason to consider using umbrellas because it allows you to create something that keeps people safe from the rain while creating an environment where they can gather together. Creating community events where people come together under an umbrella is a great way to build your brand because it shows that you care about their safety and comfort. It also allows them to associate positive memories with your company or event.
3. Wordplay
All marketing is wordplay. Every company and every brand has something unique, and figuring out how to translate that into a compelling message can be a challenge. For example, if you’re selling umbrellas, words like protection or comfort might come easily. But what about other brands? If you’re struggling with wordplay for your business or products, turn to playwrights for inspiration. Playwrights are masters of language and manipulating words—and they know that sometimes saying one thing means saying another. A tried-and-true playwright trick is presenting seemingly absurd actions or objects in serious situations; they do it all the time. By following suit, you too can make your marketing shine.
4. Go Beyond the Ordinary
Most people overlook umbrellas as tools in their marketing team. In addition to sheltering you from rain, they make excellent accessories for pictures, in case you ever need promotional photos taken outdoors. And if it's raining when your customers or potential clients visit your store or office, gift them branded umbrellas at check-in so they know you're thinking of them on what they might be going through. It makes a great impression (and is much better than any old welcome sign). Research has shown that all kinds of little things—from comfy seats to toilet paper—it can help employees create positive brand impressions, so consider how umbrellas can become part of your branding message.
The Umbrellas Only Team