14 October, 2022

Tips for Choosing the Perfect Giveaway Umbrella

When it comes to giveaways, umbrellas are one of the most popular promotional products. But you can use many different types of umbrellas to help your business grow and reach new customers. Here’s how to choose the perfect giveaway umbrella that will work best for your company.

Check your budget
Before spending a dime on your giveaway, make sure you know how much money you have to work with. Remember, getting things free is a fantastic option — but sometimes (in cases where something free isn’t available), you may have to pay a bit of cash out of pocket to get what works best. So go ahead and do a quick budget breakdown. As a general rule, that number should be between 1% and 5% of your overall marketing budget. Sometimes, when you use more than that, it won’t be worth it in terms of ROI.

Consider the size
A walking-around umbrella should be enough for most people. If you’re taller or shorter than average and want to bring an umbrella to a rainy outdoor function, such as a wedding or festival, you may consider a larger 36 model. Bigger umbrellas are better for rain coverage, but remember that bigger ones also mean heavier. Make sure that whatever size you want to gift your customers matches the use.

Get advice from others
Talk to your coworkers about what type of umbrella they have and why they chose it. Also, talk to people who run businesses about what types of umbrellas are best for businesses and how businesses can use them as giveaways or prizes. Don't stop with just one conversation; you'll want to interview several people to gain a variety of opinions. At first, all these conversations might seem like a lot of work, but once you start making notes on who said what and get some good information from various sources, it's easier to find answers.

Read product descriptions carefully
When choosing an umbrella as a promotional item, it’s important to check out all of your options — like sizes, weight, materials and different styles. Also, make sure your giveaway does more than just shield you from wet weather.

Consider style, colour, shape, pattern, and texture
Most people consider just a few of these points when choosing an umbrella. And while those things are all important, there are even more factors that you need to take into account before choosing a giveaway umbrella. Always opt for quality over quantity, as poor-quality umbrellas will be useless when shielding clients from rain or sun.

Also, considering how much your giveaway item is likely to be used is key - if it’s going to get dragged around in bags and pockets every day, don’t choose something super thin or flimsy. Think about what your audience likes and try to develop design options that cater to their preferences, such as bright colours or cheery patterns like spots and stripes. All these features will show your business a successful marketing campaign with umbrellas as promotional products.

The Umbrellas Only Team