12 May, 2023

Marketing Guide For Promotional Umbrellas

Promotional umbrellas are an inexpensive yet effective way to market your brand or business when used in combination with other promotional products and services. They’re especially ideal for outdoor use, such as sports games and fairs, but can also be used indoors, too. Before deciding on which type of umbrella to buy, it’s important to consider where you’ll be using it and what kinds of promotions you have in mind. This step-by-step guide can help you determine if promotional umbrellas are right for your marketing needs.

Start With Research
Researching the potential audience of your product is an important first step to take before beginning a marketing campaign. If you are in a crowded industry, try looking at the demographics of those in your area who have the most purchasing power or could benefit from what you're offering. Once you've figured out who will be interested in your product, start conducting market research on them. If possible, give people in that demographic samples of your product for free and solicit feedback and testimonials. Reach out to successful entrepreneurs with similar businesses and network with them for advice and guidance too.

Advertising Options
Holding a contest is an excellent way to get exposure and offer the opportunity for prizes and giveaways. But like any marketing campaign, it's important to make sure that you plan out your budget so that you don't spend more than you bring in.

Online banner ads can be a good place to start when it comes to getting noticed on the web and building brand awareness, but they aren't right for every type of business, depending on the products or services being offered.

Use your social media accounts (particularly Facebook) to share links back to your website as well as photos from events or other promotional activities happening around town where people can see how excited customers are about your product or service.

Decide on Order Size
You'll need to decide on the type of product you want to promote. Are you looking for something a little more subtle or something that'll really stand out? Think about how often your clients will use it and consider if they're more likely to leave it at their office. Make sure it's something that is unique and people don't already see all over the place. Plus, a promotional umbrella is easy to transport and can help spread the word about your company easily because people always need an umbrella when they're out in the rain.

Conclusion
Promotional umbrellas are a fantastic way to market your business, product or service. They’re versatile, and useful and come in an array of colours and styles to suit any occasion or interest. But what about choosing the right umbrella for you? What’s the best way to set up your marketing plan? How do you make sure it reaches the right people? This guide has helped you answer all these questions and more as we take you through all the steps of getting started with promotional umbrellas.

The Umbrellas Only Team