1 November, 2022

Customised Umbrellas: Where Can You Use to Market Your Business?

When it comes to promotional items, you can’t beat umbrellas. They are useful daily and in all kinds of weather and don’t cost much to produce. Plus, they offer plenty of room for creativity when customising them with your logo or business name, making them ideal promotional products whether you’re trying to get your name out there or celebrate an anniversary or other milestone. But where can you use umbrellas for marketing your brand?

Corporate Event Promotions
Personalised umbrellas are an affordable way to promote your business. If you do promotional products, it’s a good idea to have various items in different price ranges. For example, if you have $15 and $20 items and $25 and $30 items, you can easily cater to many budgets without sacrificing profit. Personalised umbrellas make great promotional giveaways for corporate events such as trade shows or conventions. Since they can also be customised with your company name and logo, umbrellas are useful for publicising your brand on sunny days when people will want extra shade from sunlight.

Customised Storefront
One of your business's storefronts might be a great place for a customised umbrella. It will help improve your customers' rainy-day shopping experience and can also be an advertising tool. They're attention-grabbing and eye-catching, so they'll let everyone know you have what they need during their next stormy day. A colourful umbrella could help potential customers remember you whenever it rains, which means more opportunities for them to shop with you in other seasons. And if you place your logo on the side, everyone walking by will be able to see it—which may prompt some people to visit your website or call you up when they need supplies in other seasons.

Storefront Marketing
Of all of your business’s expenses, marketing is almost certainly one that can’t be avoided. Marketing not only gets new customers but also keeps old ones returning for more. The truth is, without marketing, you can’t survive as a small business—and in today’s extremely competitive marketplace, you need to make sure your marketing efforts pay off.

Although there are many ways you can get customers through advertising and promotion, storefront signage is easily one of the most effective forms. It is available because it targets potential clients in their most relaxed state—while they walk down your street or browse a mall.

Trade Show Sponsorship
Did you know that a mere 30% of trade show attendees will be hard to visit your booth? That’s not very good. But, when you have a custom-branded umbrella at your booth (and in front of it), 70% more attendees will stop by and speak with a sales representative. A study found that products are 10x more likely to be noticed if a branded umbrella accompanies them. An impressive 90% of people see at least one branded umbrella in every 15 minutes that they spend walking through a convention centre—an overwhelming majority remembered seeing those umbrellas after their visit. If you want people to remember your company for longer than it takes them to walk past your booth, consider investing in trade show sponsorships.

The Umbrellas Only Team